Jools Lebron: How the viral ‘demure, mindful’ TikTok trend changed(02)

Jools Lebron: How the viral ‘demure, mindful’ TikTok trend changed(02)

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'Very demure, very mindful': TikTok's latest craze is marketing gold Trans star Jools Lebron's post sees 'demure' named word of year Jools Lebron: How the viral ‘demure, mindful’ TikTok trend changed