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Is a slogan created by goodby silverstein & partners for the california milk processor board in 1993, encouraging people to drink milk and dairy products This campaign does not look backward, but enhances milk’s relevance in a changing society The campaign features celebrities, cartoon characters, and parodies with milk mustaches, and has been licensed to other milk processors and dairy farmers.

Got Milk Model

Milk’s many vitamins and minerals benefit your overall health, inside and out. “got milk?®” is a simple, yet iconic question designed to reinvigorate milk lovers and stimulate a new generation of milk drinkers Explore the impact of the got milk campaign on consumer behavior and its role in revitalizing the dairy industry since 1993.

‘got milk,’ america’s most memorable ad campaign, was everywhere in the 1990s

But did it get americans to drink more milk? Discover how “got milk?” used humor and scarcity to create one of advertising’s most memorable taglines—and made milk matter again. It's time to treat yourself you deserve it born out of one of the most influential advertising campaigns ever created, the beloved “got milk?” brand is instantly recognizable and resonates with consumers to this day It’s an iconic name that’s maintained a strong foothold for the past 2 decades, even eliciting numerous alternative versions and references in popular culture

Did you know that our partners at milkpep relaunched the iconic got milk? campaign